Analysis of the Latin American General Purpose Test Equipment Market

Investments in Communications Infrastructure to Propel Demand for Test and Measurement Equipment in Latin America

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360° Research Overview

This deliverable provides an in-depth analysis of the general purpose test equipment market in Latin America. The study covers oscilloscopes, spectrum analyzers, network analyzers, logic analyzers, power meters, electronic counters, signal generators, arbitrary waveform generators, and multimeters. It features revenue forecasts for the total market and each product segment, besides analyzing the market from an end-user and geographic perspective. A detailed market share analysis by revenue for each product segment is also supplied.

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Market Overview

In 2011, the total Latin American general purpose test equipment market generated $75.9 million in revenue. Frost & Sullivan foresees continued growth in the Latin American general purpose test equipment market with double-digit growth from 2012 to 2018.

Factors expected to drive market growth over the forecast period include the following:
  • Continuous upgrade and migration from 2G and 3G to 4G technologies
  • Growing electronics manufacturing and outsourcing activities
  • Government spending on infrastructure and development
  • Growing opportunities in aerospace and defense
  • Investment in education and local R&D

Factors expected to restrain market growth over the forecast period include the following:

  • Long sales cycles and tight budgets 
  • Uncertainty with regards to capital investments in the region
  • The lack of customer knowledge about specific innovative aspects of products
Brazil held the largest market share in the Latin American general purpose test equipment market in 2011, followed by Mexico and Argentina. Brazil will be leading and promoting the implementation of LTE during the next 18 to 24 months, driven by the upcoming FIFA World Cup and the Olympic Games. This augurs well for the growth of the general purpose test & measurement equipment market in this country.
From a product perspective, the oscilloscopes market held the largest market share, followed by spectrum analyzers, network analyzers and multimeters. Although traditional instruments dominate the general purpose test equipment market, modular instruments are gradually taking an important role in measurement because of cost and flexibility advantages.
From a competitive standpoint, the top three participants contributed 68.8 percent of the total market revenue in 2011. Agilent Technologies held the largest market share, followed by Tektronix and Rohde & Schwarz.

Table of Contents

  • Executive Summary
  • Market Overview
  • Total Market
    • External Challenges: Drivers and Restraints
    • Forecasts and Trends
    • Demand Analysis
    • Market Share and Competitive Analysis
    • Megatrends and Industry Convergence Implications
  • Oscilloscopes - Segment Breakdown
  • Spectrum Analyzers - Segment Breakdown
  • Network Analyzers - Segment Breakdown
  • Multimeters - Segment Breakdown
  • Signal Generators - Segment Breakdown
  • Power Meters - Segment Breakdown
  • Electronic Counters - Segment Breakdown
  • Logic Analyzers - Segment Breakdown
  • Arbitrary Waveform Generators - Segment Breakdown
  • Country Breakdown
  • The Last Word
  • Appendix

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Analysis of the Latin American General Purpose Test Equipment Market

Frost & Sullivan: Investments in Communications Infrastructure to Propel Demand for Test & Measurement Equipment in Latin America

Upgrades of 2G and 3G technologies to 4G across Latin America and Upcoming Sporting Events in Brazil Drive Demand for General Purpose Test Equipment

BUENOS AIRES, Argentina - September 6, 2012 - Latin America is one of the emerging regions expected to fuel the growth of the general purpose test equipment industry in the foreseeable future. However, long sales cycles and tight budgets (especially for high-end test equipment), uncertainty concerning capital investments in the region, and a lack of knowledge about test equipment capabilities are expected to curb market growth. Educating customers will be critical to alleviate the impact of these factors on the market.

Frost & Sullivan Measurement & Instrumentation research finds that the Latin American market for general purpose test equipment reached $75.9 million in revenues in 2011. It is expected to more than double during the 2012 to 2018 forecast period due to investments made in the communications network infrastructure in the region, growing electronics manufacturing and outsourcing activities, and an increased level of education likely to boost R&D activity.

If you are interested in more information on this research, please send an email to Francesca Valente, Corporate Communications, at, with your full name, company name, job title, telephone number, company email address, company website, city, state and country.

However, capturing the blossoming demand for test equipment is challenging, requiring leading test equipment vendors to work with business partners and local distributors in order to meet the needs for specialized technical support and to improve customer knowledge about equipment procedures, troubleshooting, and maintenance.

"Most sales in Latin America are of an indirect nature. In order to meet the needs for custom solutions and customer education, partnerships with local distributors are formed," says Mariano Kimbara, Senior Research Analyst. "Both pre-sales and post-sales support are important because of the high price of test equipment," adds Kimbara.

Test equipment manufacturers seeking market success must offer devices that cover local needs. To that end, they not only need to build stronger partnerships with local suppliers but also get closer to customers by establishing direct sales channels.

"The Latin American general purpose test equipment market is young and in a development stage. Therefore, the competitive landscape could change drastically depending on the test companies’ strategies," highlights Kimbara. "Few vendors are establishing direct sales channels in the region which is expected to help these companies gain better insights into the requirements of Latin American customers.''

Analysis of the Latin American General Purpose Test Equipment Market  is part of the Measurement & Instrumentation Growth Partnership Services program, which provides global Mega Trends, information on emerging markets and the latest technology innovations, market, rconomic, customer, competitive, and best practices research. This CEO 360 degree perspective will enable your company to effectively plan your strategies for growth. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

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  Analysis of the Latin American General Purpose Test Equipment Market



Francesca Valente

Corporate Communications – Latin America

P: +54 11 4777 5300

F: +54 11 4777 0071